art director, copy writer & designer

COFFEE SHOP word sleeves

There are three sleeves a week and each features a word, its pronunciation, its definition and a sentence using it. The sleeve also invites people to submit a better sentence with the word.

The person who submits the best sentence for a word gets free coffee for the next week, and is credited for
the sentence which is featured on the cafe’s in-store word-wall and website, as well as Tweeted and posted on the cafe’s Facebook page. The sentences are changed weekly to reflect the words of the week before.

Campaign concept, composition, layout
and typography - Eavan Cleary